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Privacy Policy

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Effective Date: 8-27-2025
Last Updated: 1-19-2026

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Introduction

 

Link Orthodontics (“we,” “us,” or “our”) is a California-based orthodontic practice committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, protect, and manage personal and health information when you visit our website at https://www.link-orthodontics.com/, communicate with us electronically (including SMS/text messaging), or receive orthodontic care from our practice.

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This Privacy Policy is intended to comply with applicable California privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), as well as HIPAA where applicable.

By using our website or services, you agree to the terms of this Privacy Policy.

 

Practice Contact Information

 

Practice Name: Link Orthodontics
Address: 9735 Wilshire Blvd #211 Beverly Hills, California 90212
Phone: 310-571-5560
Email: info@link-orthodontics.com

 

Information We Collect

 

1. Personal Information

 

We may collect the following categories of personal information:

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  • Name

  • Phone number

  • Email address

  • Mailing address

  • Appointment-related information

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2. Health Information

 

We collect health and treatment information necessary to provide orthodontic care, including the following:

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  • Information related to orthodontic diagnosis, treatment, and care

  • Insurance and billing information 

 

All health information is handled in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and applicable state laws.

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3. Payment & Insurance Information

 

Billing and insurance information used solely to process payments, verify benefits, and submit claims.

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4. Website & Technical Information

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  • IP address

  • Browser type

  • Device type

  • Pages visited and usage data

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This information is collected automatically to maintain and improve our website.

 

Why We Collect Your Information

 

We collect personal information for the following purposes:

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  • To provide orthodontic diagnosis and treatment

  • To schedule, confirm, and manage appointments

  • To communicate treatment, updates, and office information

  • To process insurance claims and payments

  • To comply with legal and regulatory obligations

  • To improve our services and website functionality

 

How We Use Your Information

 

Your information is used only for legitimate healthcare and business purposes, including:

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  • Delivering orthodontic treatment

  • Sending appointment reminders and confirmations

  • Responding to inquiries and service requests

  • Managing patient records

  • Operational and administrative functions

 

SMS / Text Messaging Privacy Notice

 

If you provide your mobile phone number, you consent to receive SMS messages from Link Orthodontics related to:

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  • Appointment reminders

  • Treatment updates

  • Office notifications

 

Message frequency may vary. Standard message and data rates may apply.

 

Important Mobile Privacy Statement

 

No mobile information will be shared, sold, rented, or disclosed to third parties for marketing or promotional purposes.

Mobile information is used only for direct communication between you and our practice regarding your orthodontic care and practice operations.

 

Opt-Out

 

You may opt out of SMS messages at any time by:

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  • Replying “STOP” to any text message

  • Contacting us at the phone number or email listed above

 

Disclosure of Information

 

We do not sell, rent, or share personal information for marketing purposes.

 

We may disclose information only:

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  • When required by law

  • To process insurance or billing

  • To comply with regulatory requirements

 

All disclosures are limited to what is necessary and legally permitted.

 

International Data Transfers

 

Your personal and health information is stored and processed within the United States. We do not transfer data internationally.

 

California Privacy Rights (CCPA / CPRA)

 

If you are a California resident, you have the right to:

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  • Know what personal information we collect and how it is used

  • Access your personal information

  • Request correction of inaccurate information

  • Request deletion of personal information, subject to legal and medical record retention requirements

  • Limit use of sensitive personal information (where applicable)

  • Not be discriminated against for exercising your privacy rights

 

Health information is additionally protected under HIPAA and may be subject to separate access procedures.

 

How to Exercise Your California Privacy Rights

 

To submit a request, please contact us:

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We may need to verify your identity before processing your request. Requests will be handled in accordance with California law.

 

Data Security

 

We use administrative, technical, and physical safeguards designed to protect your personal information. While no system can be guaranteed 100% secure, we take reasonable steps to protect against unauthorized access or disclosure.

 

Changes to This Privacy Policy

 

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with a revised “Last Updated” date. Continued use of our website or services constitutes acceptance of the updated policy.

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